Visibility in a Zero-Click World With Integrated Marketing Services: The Strategic Blend of Owned, Earned, Paid, and Shared Media
As digital marketing continues to evolve, the emergence of the zero-click environment has significant implications for business operations. With search engines increasingly prioritizing featured snippets and other direct-answer formats, the traditional approach of driving traffic through organic search is undergoing a fundamental shift. In this context, the strategy of relying solely on organic search for traffic growth is becoming less effective.